About us

Royalchicbypriti is the modern online extension of a nearly 70-year-old family business, founded by my great-grandfather, who moved to India from Pakistan during the time of Partition.

For generations, our family has been dedicated to bringing the latest and most unique Indian fashion to the forefront, blending traditional craftsmanship with the evolving trends of a rapidly changing world. My great-grandfather, grandfather, and father worked tirelessly to source and curate fashion from the culturally rich and diverse regions of India. Over the years, our mission has remained the same: to offer the best of India’s fashion under one roof.

As time passed, the world around us evolved. Trends shifted, and as a millennial, I saw how technology was changing the way we shopped. The demand for online shopping grew, and I wanted to make our legacy more accessible. So, I, Priti Chana, decided to bring this almost century-old business out of the narrow lanes of Chandni Chowk, Delhi, and into the digital era.

Thus, Royalchicbypriti was born in 2020, with a vision to bring high-quality, authentic Indian fashion to women everywhere. From the heart of old Delhi to the closets of women around the world, we’re proud to deliver timeless fashion with a contemporary touch, offering an experience that celebrates the rich history of India while embracing modern trends.