About Us
Founded by Priti Chana in 2020, RoyalChicByPriti is the digital home of a family fashion business that has lived in the bylanes of Chandni Chowk for nearly seventy years.
Four generations of Indian fashion
RoyalChicByPriti is the modern online extension of a nearly 70-year-old family business, founded by my great-grandfather, who moved to India from Pakistan during the time of Partition.
For generations, our family has been dedicated to bringing the latest and most unique Indian fashion to the forefront, blending traditional craftsmanship with the evolving trends of a rapidly changing world. My great-grandfather, grandfather, and father worked tirelessly to source and curate fashion from the culturally rich and diverse regions of India. Over the years, our mission has remained the same: to offer the best of India’s fashion under one roof.
As time passed, the world around us evolved. Trends shifted, and as a millennial, I saw how technology was changing the way we shopped. The demand for online shopping grew, and I wanted to make our legacy more accessible. So, I, Priti Chana, decided to bring this almost century-old business out of the narrow lanes of Chandni Chowk, Delhi, and into the digital era.
Thus, RoyalChicByPriti was born in 2020, with a vision to bring high-quality, authentic Indian fashion to women everywhere. From the heart of old Delhi to the closets of women around the world, we’re proud to deliver timeless fashion with a contemporary touch.
Our craft
Every suit in our collection passes through hands that have been doing this for generations. Resham embroidery, Zardosi, Chikankari, mirror work — these are not techniques we read about. They are the skills of karigars our family has worked with for decades.
We carry 2,000+ designs across unstitched, semi-stitched and ready-to-wear, sourced and curated directly from the wholesale market we have called home for four generations.
Direct, no middlemen
Because we work directly from Chandni Chowk’s wholesale market, you get the same fabrics, the same craft and often the same artisan hands that supply India’s most-trusted boutiques — without the boutique markup.
- Authentic. Every piece is sourced from the actual textile heart of Old Delhi.
- Tailored to you. Free customization on all unstitched and semi-stitched orders — see Customization Services.
- Worldwide reach. Free shipping across India and DHL delivery to the US, UK, UAE, Singapore, Australia, Canada and more.
Visit us in Chandni Chowk
If you’re in Delhi, come see the workshop in person. We are at 678-683, First Floor, Gali Ganteshwar, Katra Neel, Chandni Chowk, New Delhi 110006, open Monday to Saturday, 10:00 AM to 7:00 PM. Call or WhatsApp +91 98109 92373 before you visit so we can pull pieces for you to try.
Stay close
For business or wholesale inquiries, write to royalchicbypriti@gmail.com or call +91 98109 92373. For customization or quick questions, WhatsApp is the fastest way to reach us.