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Authentic Chandni ChowkDirect from the source
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Real customers styling our handcrafted unstitched suits

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Made to be remembered

From everyday cotton to occasion silks — co-ord sets, kurtas and ready-to-wear, each finished to a premium standard.

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Loved by thousands of women across India

Royal Chic by Priti Retail & Wholesale Experience Studio

VISIT OUR STORE

Step into our experiential store to explore the best of contemporary luxury ethnic fashion and authentic unstitched suit fabrics.

Store Location

245, Ashapuri, Lane No. 4, Near Sekhon Hospital, Ludhiana, Punjab - 141012

Store Hours

Open daily, Mon–Sun from 11:00 AM to 8:30 PM

Contact & Inquiries

Sunny Chana: +91 8860984565 | Priti Chana: +91 9810992373

Handcrafted ethnic wear from Chandni Chowk - Royal Chic by Priti

Our craft

Handcrafted in the heart of Old Delhi

Every piece is sourced straight from the workshops and wholesale looms of Chandni Chowk — Old Delhi's legendary hub for ethnic wear. Authentic craftsmanship and market-direct value, with no middlemen in between.